Premiership Rugby have announced that Argentinean wine brand Trivento has signed an exclusive deal to be an official supporter.

The partnership will launch in September 2014 and run throughout the 2014-15 season.

Trivento, part of the Concha y Toro stable and one of the fastest-growing Argentine wine brands, will be an official supporter throughout the year with the opportunity to extend the agreement for an additional two years.
 
In-store activation across all key accounts throughout the year will include:

• In-store stands with signature Premiership Rugby branding
• Premiership Rugby on pack branding on Trivento Malbec Reserve
• The Malbec Reserve label also features the Gold medal it was awarded at the Decanter Wine Awards 2014

Dominic Hayes, Premiership Rugby commercial director, said: "It is fantastic to be working with a great brand like Trivento for the 2014-15 season. Their commitment to delivering first class in-store activity is a brilliant way to drive the profile of both Trivento and Aviva Premiership Rugby across the UK.”
 
Clare Griffiths, marketing director of Concha y Toro UK, said: "It will provide the brand with the perfect platform to communicate our adventurous spirit that is derived from the three winds that craft our award winning wines.”