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Partnership

Jaffa renews as Official Fruit Partner

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Leicester Tigers are pleased to announce that Jaffa have renewed their partnership with the club.

Jaffa joined the club as Official Fruit Partner ahead of the 23/24 season and, during their first two seasons, have also become a prominent part of the matchday at Mattioli Woods Welford Road with plaza activations and the fan-favourite half time activation, the Jaffa Zorb Race.

The new partnership includes Jaffa continuing to be represented with their logo on the sleeve of the men’s playing kit.

Famous for their Jaffa Easy Peelers and Oranges, sold exclusively in Tesco, the Jaffa product range also includes other unmissable Citrus products, super-sweet pineapples, grapes, and melons!

Find out more about how Jaffa ‘Squeeze the day’ to bring the best quality fruits, year round, through sustainable agriculture to customers across the United Kingdom, as well as their dedicated efforts to reducing packaging waste HERE.

On the renewal, Leicester Tigers Chief Executive Officer Andrea Pinchen said: “It is great news that Jaffa have committed to a further two seasons as a Club Partner and we will be able to build on what has been a great start to our relationship with such an iconic brand.”

“They have been such a valuable supporter of ours since joining the club in 2023 and become a wonderful addition to our matchday experience and entertainment offering to supporters, as well as sharing our healthy eating message in the community.”

“We look forward to growing this partnership even more in the years to come.”

Chief Commercial Officer AMFRESH UK & Northern Europe Mark Player added: “At AMT FRESH, we are delighted to continue our partnership with Leicester Tigers for a third consecutive season with our Jaffa® brand.”

“Leicester Tigers and Jaffa® are a natural pairing, and both bring people together through energy, joy and shared passion. Over the past two years, we have hosted vibrant Jaffa® events, prized matchday experiences at Mattioli Woods Welford Road, and championed healthy snacking throughout the day.

“Jaffa® is Naturally Joyful Fruit and perfect for active lifestyles and outdoor family moments. It is the ideal everyday nutritious, natural snack and a cracking stadium companion for those who want to eat well, feel good and enjoy life together.

“Here is to another season of juicy tackles, sweet wins, and easy peelers, both on and off the pitch!”