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LUQEL join club as hydration partner for new season

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Leicester Tigers playing team will be working with new hydration partner LUQEL as they join the club’s family of partners for the upcoming season. 

LUQEL have launched a revolutionary drinking water solution which will change the way consumers view water and their personal hydration.

After four years of development and 35 registered patents later, providing an alternative to pre-bottled mineral water has arrived. Combining a stunning water station, intelligent smart bottle and an app based water coach, our digital ecosystem delivers a new beverage experience which tastes fantastic whilst supporting the global need to be sustainable..

The company will be installing a hydration station at the club’s Oval Park Training Ground as well as working with the club across a number of activations over the next 12 months. 

Mark Davies, head of business development at Leicester Tigers, said: “We're excited to welcome LUQEL to the Tigers Family and excited about working together throughout the season. Our partners continue to play an important role across the club at every level and LUQEL will support the team at Oval Park."

Matt Lane, commercial director at LUQEL, added: "We are hugely excited to be partnering with Leicester Tigers for 2021/22 season and working with them to educate consumers on the importance of how hydration can enhance performance whilst doing it in sustainable fashion.

Find out more about LUQEL by visiting www.luqel-water.com