Having recently joined the Tigers Family, pie-maker Pukka will also be supporting Leicester Tigers’ Swifts programme which creates opportunities for under-represented youngsters in Leicester and Leicestershire.
Over the past few years, the Leicester Tigers community team have launched and delivered a variety of programmes encouraging youngsters to take up rugby.
Born in the heart of Leicestershire, Pukka has continued making and baking pies in Leicestershire for 58 years and proudly remains an independent family company.
Pukka will brand the Swifts kit and equipment for youngsters in the programme with members of their staff also supporting dedicated ‘Swifts Days’ at the stadium.
Discover more about the Swifts programme below.
Scott Clarke, head of community at Leicester Tigers, said: “The Swifts programme has continued to grow I stature since we first looked to create new opportunities for under-represented groups to get involved with the sport we love.
“Working with local schools and groups, we’ve seen the teams play their first competitive games here at the stadium and now we’re looking to push this even further.
“We actively advertised for sponsorship opportunities back in November 2020, so we’re delighted to be working with a local and well-known brand such as Pukka.”
Pukka’s general manager, Isaac Fisher, commented: "Here at Pukka we are incredibly proud to be working with the brilliant Leicester Tigers Swifts program.
"Supporting our local community is at the heart of Pukka’s values, and the Swifts program is a great way to support young people in Leicestershire. We look forward to working with local schools and groups throughout the season to help young people have fun, stay active and play rugby!"