Britain’s biggest tile specialist Topps Tiles have finally taken the reins as Leicester Tigers official main partner in a three-year deal.
With its national headquarters in Enderby in Leicestershire, Topps Tiles will be front and centre of the club’s home and change kits, kicking off with next season’s 2020/21 strip unveiled earlier this year.
In a move that saw Tigers retail operation move in-house, Topps Tiles sponsorship formed a part of a ‘new-look’ design which saw the club receive record orders including its biggest-ever pre-order day.
Two lucky Tigers fans Laura Brown and Chris Macauley were some of the first supporters to get their hands on the new shirts thanks to a launch competition in partnership with Topps Tiles.
The company will be the club’s main sponsor until the end of the 2022/23 season and as well as having their name on the team’s playing shirts, Topps Tiles will also appear on the matchday warm-up kit and significant TV assets including perimeter and LED board branding, and the media backdrops.
When the partnership was first announced back in July, Leicester Tigers chief executive Andrea Pinchen and Topps Tiles retail managing director Richard Carter shared an exclusive zoom call discussing how the partnership came about and what the deal will mean for supporters. Watch the interview in full below.
Formed more than 50 years, Topps Tiles operates from more than 300 UK stores.
See the website www.toppstiles.co.uk for the latest trends, tiling advice and examples of tiles in different rooms. Or visit Topps Tiles stores for expert advice on any tiling project or to design your room with the Visualiser. If you need a little more inspiration, follow @toppstiles on Instagram.
The support of each of the club’s partners throughout the pandemic has been even more vital at a time when matchday and stadium revenues have been halted.
The commitment of partners allows Tigers to resource not only the playing squad but also continue its important role in the community.