Yakult joins the Leicester Tigers Associate Partner programme for the 2021/22 season.
Yakult was first developed in 1935 by Japanese scientist, Dr Shirota. Today, Yakult is available in over 40 countries and regions worldwide.
Dr Shirota spent many years researching the benefits of bacteria and in 1930 he succeeded in isolating and cultivating a unique strain of lactic acid bacteria, now known as L. casei Shirota. Each little bottle of Yakult and Yakult Light contains billions of unique bacteria, scientifically proven to reach the gut alive.
As part of the partnership, Yakult will benefit from a number of advertising opportunities with the club, alongside a number of digital activations for supporters to get involved with.
A Leicester Tigers Associate Partnership package offers an entry-level and flexible solution for businesses to support the club and mix-and-match their business goals.
Mark Davies, head of business development at Leicester Tigers, said: “We're excited to welcome Yakult to the Tigers Family and excited about working together throughout the season. Our partners continue to play an important role across the club at every level and it's fantastic to have yet another global brand on board."
Kevin Mansell, national sales manager at Yakult UK & Ireland, said: ‘We are proud to support Leicester Tigers, providing the team with their daily Yakult and cheering them on this season. We are happy to become an associate partner and hope to inspire their wellbeing and happiness."
Find out more about Yakult by visiting www.yakult.co.uk