In its first partnership with a Premiership Rugby club, the deal sees Kitbag become the official retail partner for Tigers, the nine-time English Rugby champions.
Kitbag will manage all aspects of the retail business, including the complete product portfolio and operation of all retail channels, including a new club store and online store.
An exciting re-development of the stadium store at Welford Road is planned which will mark a new era for the club and propel its retail offering into a different league, offering a retail experience bigger than any other rugby club in the country when it opens ahead of the new season.
Doubling in size to 2,000 square feet, the state-of-the-art new store will feature new and exclusive product ranges, with improved ordering services and an innovative multi-channel shopping experience, allowing supporters to order items in-store for delivery anywhere in the world.
Supporters will also see a transformation of the online store, which will offer improved ordering and delivery options, and enabling them to purchase online and collect in store.
Tigers managing director David Clayton said: “This is an exciting time for the club. The investment that Kitbag is making in our business promises to really set us apart from other teams in terms of our retail offer.
“Kitbag’s unrivalled experience in retail, combined with the company’s passion and commitment to our brand, will ensure our supporters are provided with a first-class service.”
Andy Anson, Kitbag’s chief executive officer, added: “Tigers is a fantastic club with a loyal fan base on which we will build and grow its retail business. We are looking forward to offering fans a retail environment and product offering that reflects the passion and ambition that encompasses this great rugby club.”
Kitbag is the world’s leading online sports retailer with a portfolio including Chelsea, Everton, Manchester United, Real Madrid and Barcelona football clubs. Their independent website has been in operation for more than a decade and offers replica shirts at club, national and international levels, professional training equipment and exclusive lines of leisurewear.
